Our Investment Approach
Long-term Active Investing
At Pembroke, we believe that long-term, active investing creates lasting value.
In a market increasingly shaped by indexing and short-term thinking, many investors are moving faster—and looking shallower—than ever before. This shift has created inefficiencies and opportunities that managers with a long-term view can use to their advantage.
Our approach is different. We rely on in-depth, bottom-up research to understand businesses. By investing with patience and conviction, we aim to capture the full potential of quality growth companies over time—not just in the next quarter.
We are not guided by trends. We are guided by fundamentals, discipline, and time.
When you take a long-term view, volatility becomes perspective, and quality becomes visible. That is where lasting value is created.
Nicolas Chevalier, Managing Partner
Quality Growth
Pembroke invest in quality growth companies—businesses with strong fundamentals, proven leadership, and clear potential to create long-term shareholder value.
Our team looks for companies that are building something durable: recurring revenue, competitive advantages, and scalable business models.
Many are led by founders or owner-operators with a long-term mindset and meaningful equity stakes—people who think like investors because they are investors.
Compounding Value Over Time
We do not chase trends or short-term momentum. Our focus is on identifying companies early in their growth journey, and holding them as they compound value over time.
Quality growth is not just a style. It is a discipline, and it is at the core of everything we do.
Our Investment Strategies
At Pembroke, our investment strategies are designed to translate our philosophy into portfolios aligned with each client’s objectives.
Investor objectives vary. Some seek long-term growth, others prioritize income and capital preservation, and many require a balance of both. Rather than offering a single approach, we provide a range of strategies that can be used individually or combined to create a portfolio tailored to each client’s needs.
Each strategy is built on the same foundation. We apply disciplined, bottom-up research, focus on high-quality businesses, and invest with a long-term horizon. What differs is how these principles are applied across asset classes, regions, and risk profiles.
We do not start with products. We start with objectives and build from there.
From balanced portfolios that integrate growth and stability, to equity strategies focused on long-term compounding, to fixed income strategies designed for income and capital preservation, our approach is both consistent and adaptable.
Responsible Investing
Investing with Awareness and Accountability
At Pembroke, our goal is to grow and protect capital over the long term. We believe that incorporating sound environmental, social, and governance (ESG) principles into our investment process supports that goal by identifying risks and opportunities that may not appear on financial statements alone.
We integrate ESG and climate-related factors into our fundamental research, using a process of inquiry, engagement, and dialogue. This helps us better understand the long-term sustainability of a business and the integrity of its leadership.
For more information about responsible investing, you can read our policy here.
Stewardship
A commitment to stewardship.
Responsible investing is a natural extension of Pembroke’s core values of accountability, excellence, integrity, humility, and alignment. It reflects our commitment to acting as thoughtful stewards of our clients’ capital.
It is also why we have signed the United Nations Principles for Responsible Investment (UNPRI) and publicly endorsed the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD).
We believe in active ownership. That means asking the right questions, encouraging transparency, and engaging constructively with company leadership on ESG-related issues. While ESG is not a standalone strategy at Pembroke, it is a meaningful part of how we evaluate businesses and exercise stewardship on behalf of our clients.
By integrating responsibility into our research process, we aim to build portfolios that are resilient, forward-looking, and aligned with the future.
For more information on stewarship, you can read our policy here.
Disclamer
Pembroke has always sought to ensure that ESG factors were, and continue to be, a consideration in the investment due diligence process. This led to Pembroke’s initiative to become signatories to the UN PRI. As such, we have a continued obligation to integrate, disclose and champion the principles set forth by the governing body. Pembroke’s overarching approach to these can be found in our Responsible Investing Policy and our Stewardship policy. While Pembroke takes our fiduciary responsibilities seriously, we have not labeled, nor do we market, any of our specific funds to be ESG funds.